Introducing the next legendary lure from Rapala - CountDown Elite. Starting with premium balsa, inside is a rugged pressed wire-through harness, a first ever tungsten polymer weight system for incredible casting distance, all armed with VMC 7554 black nickel hooks to turn strikes into catches. Aesthetically, the color patterns of the CountDown Elite combines metallic plating, high definition printing and new designs, bringing this lure to a whole new level. | Rapala

❗️Why do we fish❓: The Search Rapala® Fishing Lures Fishing, it’s a way of life. When we’re not on the water, we dream of being there. The pursuit is individual, yet we share a common bond. The search is for more than just fish. For family, friends, traditions and tranquility. Day after Day, we find what we are looking for, yet the search continues. It is part of who we are, we are fishermen. We have been since we were young and will be until we can do no more. The search is endless, there will

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