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E105: How to Define Your Customer Profiles with Sarah Levinger
00:00 Introduction 02:55 Understanding Customer Avatars and Personas 06:02 Defining Customer Profiles and Their Importance 08:53 The Role of Customer Names in Marketing 12:09 Discovering Customer Avatars Through Observation 15:00 The Complexity of Customer Archetypes 18:08 Balancing Brand and Growth Marketing 20:57 Identifying Customer ...
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