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How A Vest Turned Patagonia Into A Billion-Dollar Brand
The Patagonia Better Sweater Fleece Vest is by far one of the brand’s most popular products. It’s also one of its most divisive. Over the last five years, the vest became a must-have accessory for Wall Street workers in Manhattan’s financial district to tech bros in Silicon Valley. The company says at its height, it was fielding 60 ...
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