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How is AI helping B2B marketers measure what truly matters and demonstrate impact to the C-suite?
Macroeconomic headwinds and evolving customer expectations are putting unprecedented pressure on B2B marketers. It is no longer enough to just build awareness — CFO scrutiny is sharper than ever, and marketers are expected to prove ROI with clear, measurable outcomes. How is AI helping B2B marketers measure what truly matters and demonstrate ...
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