In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist.

Were you caught up in either of the two AT&T data breaches from 2019 or 2024? If so, you might be eligible for part of a $177 million settlement. According to court documents, the settlement fund ...

For a long time, American Airlines didn't have any direct credit card transfer partners, but this changed with the company's expanded partnership with Citi. But you don't need a Citi credit card or ...

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows. YouTube is cited 200x more than any other video platform in AI ...

The industry believes AI will work its way into every corner of our lives, and so needs to build sufficient capacity to address that anticipated demand. But the hardware used to make AI work is so ...

The Internet has Google. Now biology has MetaGraph. Detailed today in Nature 1, the search engine can quickly sift through the staggering volumes of biological data housed in public repositories.

Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. Google confirms a data center issue causing a partial Search disruption. Check the ...

A 7-year-old’s homework assignment using the word “down’ in a sentence is trending up after it was posted on social media. Summer Toson, 25, was watching her younger sister, Malak, complete a ...

Mozilla is now expanding its browser AI capabilities by introducing the Perplexity AI as a new search option in Firefox. Unlike other companies that build entirely new AI browsers, Mozilla aims to ...