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At Gartner's annual IT Symposium/Xpo, analysts explain how to get value out of AI when most projects currently don't show any return on investment.

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In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

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Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.