Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Become a Hacker to Prove Dad Wrong Tycoon is a Roblox game that neatly sums up its premise in the title. As the name suggests, the experience sees you becoming a hacker to, well, prove your dad wrong ...

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Kentucky's Attorney General has launched a lawsuit against the online gaming platform Roblox, branding it a "playground for predators" and accusing the company of lax child safety measures. The legal ...

Redeeming Build a Zoo codes is the fastest way to get pet eggs in the game without having to spend any money. More often than not, the eggs you get from redeeming these codes are also a lot rarer than ...

Halloween may be over, but if you are still looking for some spooky experiences, we have you covered with ten scary Roblox games that will send chills to your spines. From escape room-style games with ...

A 19-year-old guy made a soccer video game called Blue Lock: Rivals on Roblox with help from co-developers. He made the game in just 3 months, inspired by anime and soccer. The game blew up fast and ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

The addition of the Los Lucky Block has led to the introduction of several high-earning characters in Steal a Brainrot. Among the most notable ones is the Los 67, a Secret Brainrot, which has the ...