Many have been questioning whether Roblox is shutting down after a parody account reportedly spread rumors of the popular gaming platform coming to an end. The rumors emerged as lawsuits allege that ...

Roblox users worldwide were caught off guard this week after a viral claim suggested the gaming platform would permanently shut down on September 1, 2025. The message, which spread quickly across ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.