Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like ...

Cape Town based candidates only. The Senior Data Scientist will be responsible for developing, validating, and operationalizing advanced machine learning and AI models that support strategic business ...

Cape Town based candidates only. The Senior Data Scientist will be responsible for developing, validating, and operationalizing advanced machine learning and AI models that support strategic business ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Kaiya now plans, reasons, and executes multi-step analytic workflows autonomously—leveraging SQL, Python, and contextual ...

Oct. 2 (UPI) --A curious customer slithered through the drive-through of an In-N-Out Burger in Southern California, prompting a surprise snake rescue by fast food staff. Pasadena Humane said in a ...

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Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Large outages had thousands of Pacific Gas and Electric customers in Oakland and in eastern Contra Costa County without power Monday afternoon as heavy rain and wind battered the Bay Area. The Oakland ...