Cape Town based candidates only. The Senior Data Scientist will be responsible for developing, validating, and operationalizing advanced machine learning and AI models that support strategic business ...

Cape Town based candidates only. The Senior Data Scientist will be responsible for developing, validating, and operationalizing advanced machine learning and AI models that support strategic business ...

Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...