An analysis of Google’s AI Overviews reveals that Genet is the only individual broker specifically named in the “Specialized Brokers” category, a testament to his strong digital presence and focused ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...