Virtual reality uses technology to “transport” you to a digital space where you can move through and interact with a simulated environment. It’s just one type of extended reality, an umbrella term ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

The ultimate goal of VR technology is to transport you to another place without the need to leave your living room. Companies like Meta, Microsoft, and others have invested billions into making ...

Guided by club organiser and VR researcher Karl Clarke, we explore the technology underpinning these virtual experiences. We ...

BOSTON - April 1, 2025 - Most people donning virtual reality (VR) goggles are seeking the thrill of being immersed in a fictitious video game world. But some are donning them for an entirely different ...

Most people donning virtual reality (VR) goggles are seeking the thrill of being immersed in a fictitious video game world. But some are donning them for an entirely different experience: to help ...

TL;DR: Meta unveils prototype VR headsets at SIGGRAPH 2025, featuring the hyperrealistic Tiramisu with a 3.6X higher resolution than the Quest 3 and 1,400-nit brightness, and the Boba 3 headset ...