SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Why answer engine optimization is the right term, not GEO. Learn what these AI systems actually do and how to create ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

Why does it matter to pharma companies? How Syneos Health Communications can help; Whether you work in healthcare communications, pharmaceutical marketing or biotech ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.