Most of the new bass baits are revealed each year at ICAST in July. Though many of those baits aren't even available for purchase until the fall. This means we usually don't get to see what the newest ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

Ask a serious bass angler how to catch a true trophy largemouth, and there’s a strong possibility that glide baits are going to come up. These large and jointed hard lures represent mammoth prey like ...

Fall is a great time to target all species of black bass. Towards the end of September and into early October, bass begin to move from their summer hangouts to shallower water in pursuit of baitfish ...

Some seasons sneak up on you. You look back at the baits you leaned on, and you realize you... The post Lures you should be ...

You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...

Four-time Bassmaster Classic winner Rick Clunn famously said, “If you want to understand the owl, study the mouse that controls him.” He likely meant it figuratively. To understand bass behavior, it ...

It starts without warning. While fishing down the shoreline for bass on a glorious autumn day, the water behind you suddenly erupts in chaos. Huge schools of baitfish, with nowhere to flee, leap from ...

The fall is upon us, and before we know it, shad will be flooding the shallows. Todd Faircloth shares the why and how walking baits for explosive fall time topwater action. Posted on 9/15/2015 (4:38) ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...

With a large variety of styles, topwater baits provide a lot of options for different techniques and conditions when bass fishing. When they work, there may not be a more exciting hookset. The chrome ...