If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive ...

Anoop Ramachandran, CTO at specialist programmatic platform, Preciso, discusses AI’s influence on digital advertising, why humans still play an integral role, and why gaining (and maintaining) ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Netflix is planning to introduce an ad-supported model to attract new viewers, and chances are it will ...

Rory Sutherland, vice-chairman of Ogilvy, can often be relied upon for a quotable comment that gets straight to the point. That was certainly the case on his panel titled “What’s wrong with podcast ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ad server. Working with Beachfront will enable Spectrum Reach to sell ads to programmatic ...

SAN FRANCISCO, October 14, 2025--(BUSINESS WIRE)--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the appointment of Chris Feo as Senior ...