As the world continues to become more digital, the demands and needs of consumers are changing — and NFTs might be a big part of the future for brands looking to shake up their rewards programs, Adam ...

In this week’s newsletter, read about nonfungible token (NFT) marketplace SuperRare expanding into Bitcoin Ordinals and the American rapper Ghostface Killah releasing music on Bitcoin. Find out how ...

Changing consumer behaviours and the need to transform digitally are steering more brands away from traditional customer loyalty membership programmes towards adopting new digital-enabled incentives, ...

Forbes contributors publish independent expert analyses and insights. I write about NFTs and the blockchain world. Despite the competition, Adidas has managed to distinguish itself by persistently ...

Blockchain gaming startup Spielworks has partnered with the Web3 platform Mycelium Network to launch a program that allows full refunds for nonfungible token (NFT) purchases. In an announcement sent ...

The NFT craze will sweep into Las Vegas next January alongside rows of the latest shiny gadgets: For the first time, CES — the world’s biggest consumer-electronics trade show and conference — will ...

About six months after fast-casual Asian concept and virtual restaurant company Wow Bao first announced its foray into the metaverse with an NFT-based tiered membership rewards program, Wow Bao is now ...

Coinbase bought the UpOnly NFT for $25 million, enabling it to make Cobie “perform like a monkey” in a revival of the ...

Mastercard, a global financial services provider, recently announced a new artist accelerator program that leverages non-fungible tokens (NFTs) to offer exclusive access to educational resources, ...

The digital collectibles haven't been in vogue for years, but the bigger issue with the F76 is that it devalues the brand's ...