Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 45 min ago By Garett Sloane - 5 hours 14 min ago By Lindsay Rittenhouse - 6 hours 10 min ago By Jack Neff - ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

(Before the Minecraft gamers come for us, yes, your game is one giant sandbox for open exploration, while Roblox is a social world of mini games. The average Minecraft gamer is 24, a rep told The ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Minecraft Creator Marketplace head, Aaron Buckley, has revealed more about their approach to supporting fan creations via the platform, as well as steps taken to keep everything safe for a younger ...

Minecraft vs. Roblox: Who’s the King of the Blocky Hill? Minecraft and Roblox have become defining games of a generation—but only one can wear the crown. The rivalry between Mojang’s sandbox staple ...

Roblox has launched two new generative AI tools to support the 12 million developers on its platform. Starting today, developers can opt-in to use both the AI-based material generation and coding ...

Studio71, a digital content firm that works with social media creators, is set to launch two video game-oriented free streaming channels on Amazon’s Freevee platform. The Gameplay Networks outlets ...