Trying to setup Google Analytics on your website? It’s not as hard as you think. If you’re completely new to Google Analytics and need help from start to finish, here’s a step by step guide to help ...

Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want to learn about GA4 but have little ...

One of the key questions in social media marketing (and content marketing overall) is how to figure out which content is worth promoting. Will a blog post go viral? Is a tweet more or less likely to ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google's tracking behemoth. Ex-Googler On 4 Ways Designers Can Help The Working World ...

Raw data is unstructured and unformatted data an organization gathers from various sources: databases, files, social media, web pages, images, etc. Because raw data is not filtered or processed, it ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights. Google released a new guide on integrating Search Console and GA4. Combined data ...