Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of data analytics (DA) and artificial intelligence (AI) are widely recognized, but ...

As hospitals and health systems look to improve revenue cycle management performance, they can gain a myriad of insights through data analytics. By using data analytics, an organization can pinpoint ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made ...

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

The traditional music industry landscape is changing, and indie artists now have more tools than ever to reach listeners ...