Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of data analytics (DA) and artificial intelligence (AI) are widely recognized, but ...

By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

As hospitals and health systems look to improve revenue cycle management performance, they can gain a myriad of insights through data analytics. By using data analytics, an organization can pinpoint ...

In today's world, we have access to more data than ever before. In fact, there's so much available data that the bigger challenge is often how to use the data we have and apply it to specific needs.

The traditional music industry landscape is changing, and indie artists now have more tools than ever to reach listeners ...

"You want to write about what people are reading." Following up on my recent recap of an Office Hours conversation with Rich Meneghello, in this piece I’d like to look at how Rich and his team at ...