New categories aren’t created by accident. They appear when an entrepreneur identifies a problem and then comes up with a way to solve it unlike anyone else. By identifying the disease and providing ...

Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category. The Fast Company Executive Board is a private, fee-based network of ...

In a sea of competitive brands, how do you make yours stand out? It may seem like a question without an answer. But one man has found a way to dominate his space without forfeiting hours of his time.

When we hear of the hottest new startups gaining traction, it's surprising how simple the concepts are. Many times, it's small problems that are approached in a different way that leads to major ...

Google Calendar is a Web-based calendar application that provides a huge range of functions for managing your appointments, business meetings and schedule. The service allows you to create calendar ...

Microsoft Outlook 2003 through 2013 include a set of labels or categories you can assign to your appointments or meetings. When you switch to the List view in Outlook, you can click the "Categories" ...