Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater ...

Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. Google Ads will aggregate misspelled queries in search term reports. Negative keywords will ...