HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

If you want to format a blog post or edit a web page, it's helpful to know HTML (even if your site platform offers WYSIWYG formatting). This HTML Cheat Sheet shows you all the essential tags you ...

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.