Many have been questioning whether Roblox is shutting down after a parody account reportedly spread rumors of the popular gaming platform coming to an end. The rumors emerged as lawsuits allege that ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Roblox shutdown rumors have caused confusion among millions of players after a viral social media post claimed the platform would close permanently on September 1, 2025. The claim spread quickly, ...