Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

How the pivot from third-party cookies is reshaping digital marketing and how marketers can adapt to ensure data privacy. Buzz is a fleeting part of the digital marketers’ daily online dialogue — a ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc.

Marketing analytics business Prophet builds digital clones that help companies show where they can get more bang for their ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Next Gen SEO & KI-Marketing Schweiz announces the expansion of its AI-powered marketing and SEO services specifically ...

SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

SpotStat Ltd, a Bulgarian company specializing in artificial intelligence and data analytics, is offering advanced analytical services tailored to the needs of advertising and online marketing firms.

Next Gen SEO & KI-Marketing Schweiz has unveiled an enhanced artificial intelligence-powered marketing platform designed to ...