Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc.

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

BOSTON--(BUSINESS WIRE)--Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Robbie Morrison, CEO of Velosio, is a technology leader with 30+ years of experience driving business success through innovative solutions. Business leadership is not for the faint of heart. It ...

SpotStat Ltd, a Bulgarian company specializing in artificial intelligence and data analytics, is offering advanced analytical services tailored to the needs of advertising and online marketing firms.