German multinational software giant SAP, best known for its enterprise resource planning suite, will integrate Adobe Marketing Cloud software as part of a new global reseller arrangement announced ...

Business software companies SAP, Microsoft and Adobe are forming a data alliance that will make it easier for clients running their applications to get a better overview of the customer. The partners ...

At Ignite 2018, Microsoft, Adobe and SAP have jointly announced a new alliance called Open Data Initiative with the goal of making consumer data available across platforms. As part of the initiative, ...

At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it easier ...

FRANKFURT (Reuters) - Business software companies SAP, Microsoft and Adobe said on Monday they were forming a data alliance that will make it easier for clients running their applications to get a ...

How do three of the world's most recognized brands approach digital and social media? Blair Christie, CMO of Cisco; Jonathan Becher, CMO of SAP; and Ann Lewnes, SVP of Global Marketing for Adobe weigh ...

The CEOs of Adobe, Microsoft and SAP introduced the Open Data Initiative at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management ...